Exhibit & Event Theme Idea Generator

Ever felt stuck coming up with a theme for your next trade show or event?

This ever-evolving tool can help you generate not only a basic concept, but also provide a wealth of ideas within that theme for things like:

  • Decor
  • Pre-show promotions
  • Attractions & activities
  • Giveaways
  • Follow-up
  • Plus more!

Primary categories of themes include:

  • All-American
  • Childhood
  • Occupations
  • Places & Travel
  • Sports
  • Stories
  • Time Periods
  • Transportation
  • Water-related

No matter whether you're an exhibitor, trade show organizer, meeting planner, or marketing manager, there are ideas included here that will work for you. In fact, these ideas have been incorporated in exhibit displays, educational conferences, hospitality events, and more.

This isn't a course – it's a database of ideas. So hop in and explore whatever sections intrique you, then narrow down your options to find and construct the best theme for your message, brand, and audience.

Use this ever-evolving Theme Idea Generator to craft your core message into an experiential theme. It's a great tool for exhibit displays, educational conferences, hospitality events, and more. You will have ongoing access to all brainstorming materials.


Occupation Themes

Sports Themes

Resources & Next Steps


Marlys Arnold

As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors, teaching how to create experiential exhibits that produce significantly higher numbers of qualified leads.

She’s led workshops for groups including Meeting Professionals International (MPI), the International Association of Exhibitions & Events (IAEE), TSNN and EXHIBITOR, as well as providing exhibitor training for events in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S.

Her articles have appeared in trade show industry magazines and business publications, and she’s been featured on both traditional and online broadcasts. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog/podcast and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. Her latest book, Exhibit Design That Works, debuted in July 2017.