ExhibitorEd Success System

What is it about certain exhibitors? (You know the ones … their booth is constantly busy, even when show floor traffic is light.)

Want to know what these smart exhibitors know?

It doesn't matter if you're headed to your first trade show or your 51st – there are steps you might be missing that can make you more successful! The ExhibitorEd Success System is a compilation of tips and tools to make you more successful.

Imagine how you'll feel when:

  • You set realistic goals for exhibiting … and achieve them!
  • Your pre-show marketing draws eager people to your booth
  • Your exhibit stands out from all the others at the show and creates a buzz
  • Your staff knows exactly how to behave in the booth and properly engage visitors
  • Your leads are followed up efficiently and successfully within days of the show

Learn what smart exhibitors know!
These workshops have been developed with all types of exhibitors in mind. Whether you're an exhibiting novice or old pro, you'll find topics that suit your needs. Just think how much you'll save by avoiding mistakes like these over the coming months!

This bundle contains all five sessions of ExhibitorEd:

  1. Setting Goals & Researching Shows
  2. Exhibit Theme & Design
  3. 'People Power!'
  4. Creative Promotions
  5. Lead Management & Follow-Up

Each module includes an accompanying workbook, designed to enhance the return on your exhibiting experience. These practical step-by-step tips and expert insights will provide real-world examples that you can replicate in your own programs. You’ll also be invited to join a private Facebook group where you can interact with trainer Marlys Arnold as well as other exhibitors.

As a bonus gift, you’ll also receive a Second Opinion Certificate, which entitles you to a basic critique of either your booth design or promotions.

You will have ongoing access to all course materials in the entire ExhibitorEd Success System.

Group Bundle (access for 10 students) $1200.00

This allows for up to 10 students from your organization to enroll in the course.

ExhibitorEd Activation Program $1497.00

Includes access to all ExhibitorEd course materials, plus 6 one-on-one calls with Marlys to walk through each session & help integrate ideas into your exhibit strategy.

ExhibitorEd with 1-on-1 Consulting Call $497.00

Ongoing access to all ExhibitorEd Sessions plus a private call with Marlys to map out your step-by-step plan of action


ExhibitorEd 1 - Setting Goals

ExhibitorEd 2 - Exhibit Design

ExhibitorEd 3 - People Power

Before You Begin

Video Lessons

In the Booth

Resources & Next Steps

ExhibitorEd 4 - Creative Promotions

Before You Begin

Video Lessons

Resources & Next Steps

ExhibitorEd 5 - Lead Management


Marlys Arnold

As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors, teaching how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for groups including Meeting Professionals International (MPI), the International Association of Exhibitions & Events (IAEE), TSNN and EXHIBITOR, as well as providing exhibitor training for events in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications, and she’s been featured on both traditional and online broadcasts. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog/podcast and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. Her latest book, Exhibit Design That Works, debuted in July 2017.